The importance of images in online business

The importance of images in online business

The business card of an online business? Today it is definitely the visual content. In the big choice available online, making a difference is essential to get your own little slice of the market.

Sometimes a well-ranked website does not mean being a successful business. Do you know what the “conversion rate” is? The conversion rate is simply the percentage of visitors who complete the purchase (or contact their owner, if this is the goal). If those who come across your leaflets, brochures or website decide to turn to others to get the same service, probably your communication needs a bit of improvement

The problems of visual content are not to be underestimated.

Did you know?

93% of human communication is non-verbal

People remember 80% of what they see and 20% of what they read

67% of consumers admit giving great importance to images during the purchase

And yet … it takes very little to change direction. When a potential customer comes across a picture that conveys the wrong message, out of context or simply low quality, the chances that he’ll opt for something else and keep on looking, are really high.  “A picture is worth a thousand words”, very true. But it must be the right one. That’s why more and more companies are choosing to rely on a branding photographer. Because it is not enough to be online, you need to build an image of yourself and your business that meets the criteria of consistency, reliability and high quality of service.

What is a branding photographer and how can I help you?

My name is Francesca and I’ve been a professional photographer for 4 years.

I now offer branding photography for businesses looking to improve their presence on the web and their business. My job is to create high-quality images for online and offline use. Pleasant images, of excellent quality, with contents that perfectly match the core of your business and convey an effective message, but above all in line with the products or services you offer.

I’d like to remark the fact that I was chosen as the primary photographer for the Cutty Sark and Royal Greenwich Museum half term campaign which I’m very proud of. My photos have been displayed in numerous train stations and also on the Metro and Evening Standard. They are also currently displayed on the Cutty Sark website ( see below). I’ve also worked for various local smaller business, providing headshots and more lifestyle images. Some example here for Holly Light, life coach, or Jo Harrop, Jazz Singer, or Elena Hardy, pilates teacher and many more.

If the conversion rate of your website is struggling to grow and you do not know how to give your business that kick, you probably have a problem with visual content. The truth is that the best way to communicate with your potential customers is to show visually – not (just) tell! –  what you are offering.  And I can help you do it.  Please visit  my website

Beckenham Branding photographer Beckenham Commercial photographer